And, as mentioned before, the people presenting this to you have a vested interest in giving you good information. There are currently excellent pages at Squidoo, concerning each of the following subjects that are absolutely necessary to successful internet marketing: Rss, css stylesheets, html, SEO, and link building. You want to use Squidoo to make your own pages, but you also want to use it to learn from other people (at Squidoo people are known as lens masters). You can find this information elsewhere, but not as easily as at Squidoo. At Squidoo, you can learn all of these skills from professionals. It is very important to understand that Internet marketing requires many, many skill sets, if you do not outsource any work. This is much different than the selling of junk e-books, when you don't know who is selling them to you, because their domains are set to privacy, and they are marketing anonymously. Consequently, they know that if their information is not top notch you won't buy their products and “brand”. This is because these wise Internet Marketers are branding themselves at Squidoo, because there are tons of people to follow the quality content back to their personal websites. But, these pages about making money online are actually grade A work, because at Squidoo, you know who is “selling” you the information. And they realize, that if they make some of their pages about the tools and methods for making money online, their pages will get tons of views, visitors, and clicks, because there are many beginners at Squidoo who want to learn. Why exactly? Because some people who make money with their Squidoo pages are very sophisticated Internet Marketers. It is like going to an Ivy League Internet College for free. You see, Squidoo is like going to Internet College for free. The most beneficial aspect of Squidoo is learning. If you are serious about Internet Marketing, and doing it full time, heed the advice in these next few sentences very closely. Before we discuss how exactly to create a Squidoo lens (remember this is a page on Squidoo that you make), I want to discuss in more detail as to why Squidoo is a great place in general to learn Internet Marketing. In fact, traffic will find you immediately, because you are creating a page that is part of the huge Squidoo website that has very good ranking power in the search engines. With Squidoo, setting up a page is extremely easy, and you can start driving traffic to it immediately. If you are brand new to the guts of the internet, you will be trapped in a spider web of Wordpress for at least a month if you work 8 hours a day with it, for 1 month straight. However, this one click installation does not accept upgrades at many web hosting companies, and you will be bashing your computer when the day comes that you have to upgrade to yet another version of Wordpress (they upgrade quite a bit). Many people suggest one click installation for Wordpress. While seasoned internet veterans will tell you that Wordpress is a breeze, and you'll be up and running in a day, trust me, when I say- you won't be. This is a huge help for people who know nothing about web site management, ftp, mysql databases, and content management systems. You pay no hosting fees, no domain registration fees, and you don't have to deal with any server maintenance on any of the pages you create (That is all done by a guy named Gil, a very wise webmaster who works at Squidoo). This is true for many products that are actually manufactured in Asia but have their roots in American research, design, engineering, marketing and distribution services.The biggest positive aspect of Squidoo is that it is 100% free. Most of it flows to American engineers that design the product and American workers that quality test them, do the marketing for Apple, etc. When an iPod is built in China, only a tiny portion of the wages go to Chinese factory workers. American companies tend to keep jobs at home that add lots of value. If I work in marketing, accounting or engineering departments at Company X, I am better off if they offshore the manufacturing, because my job is ultimately safer-since the company is less likely to go out of business.Īmerican companies tend to offshore jobs that add lower amounts of value to the product that is being produced. Company X is probably less likely to go bankrupt if they offshore jobs to Asian countries with lower labor costs, because their products will be cheaper to buy. Outsourcing increases the competitiveness of American businesses by lowering per-unit costs of production. In theory, outsourcing jobs means the goods produced by those jobs become cheaper and the people who were doing those jobs can now move on to do more valuable work.
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